Scaling Indian athletics and sport with Reliance Foundation

Reliance Foundation Sports operates across grassroots development and elite competition, supporting Indian sport through both national moments and long-term programmes.

I worked across campaign planning, digital management, and content leadership for athletics and football, spanning high-visibility events like the Olympics and Asian Games alongside development leagues and youth programmes. The role focused on shaping narratives for mass audiences while maintaining clarity, credibility, and consistency across platforms.

This included contributing to nationally recognised campaigns such as Lehra Do for Team India, designed to frame India’s presence on the global stage, as well as running sustained digital systems for initiatives like the RF Development League, Premier League Next Gen Cup, and RF Youth Sports.

The goal was to make institutional sport visible, accessible, and relevant to young athletes across the country.