Procam International · 2022—2023 On-Ground & Live Sportz Interactive

Mumbai to Bengaluru, on the ground.

Authenticity, documented. Not the broadcast cut.

Runner mid-jump on the Bandra-Worli Sea Link during the Tata Mumbai Marathon

The Tata Mumbai Marathon and the TCS World 10K Bengaluru — two of India's largest mass-participation sporting events. I worked across on-ground production and live content capture: atmosphere, participant stories, the moments that emerge organically when tens of thousands of runners show up at dawn. International athletes came in as collaborators — Justin Gatlin, Katie Moon, Meb Keflezighi — but the work was built on a single principle. Elite presence had to complement the community, not overshadow it.

Three athletes, one approach.

Justin Gatlin at the TCS World 10K Bengaluru. Katie Moon and Meb Keflezighi at the Tata Mumbai Marathon. Olympic medallists and world champions, brought into the runner-group conversations, the expo welcomes, the pasta dinners — not the press conference, not the podium. Elite presence as a peer of the field, not above it.

Justin Gatlin at the TCS World 10K Bengaluru, arms wide in the stadium
Justin Gatlin · TCS World 10K · 2023
Katie Moon at the Tata Mumbai Marathon expo, against the Har Dil Mumbai backdrop
Katie Moon · Tata Mumbai Marathon · 2023
Meb Keflezighi at the Tata Mumbai Marathon expo, hands folded in namaste
Meb Keflezighi · Tata Mumbai Marathon · 2023

Two events. Two cities. Documented as they unfolded — runners, volunteers, families on hoardings, elite athletes side by side with the field. The story lived in the streets, not the podium.

2
events covered
TMM · TCS World 10K Bengaluru
80K+
participants
combined across both weekends
3
elite collaborations
Gatlin · Moon · Keflezighi